Tag: Artificial Intelligence

#DigitalBusiness and #AI should use Hegelian Logic to find very different and valuable customer insights

There is a continuous drive for human to be more like machines, but the problem is they are not. No matter how well a business or product message is crafted everyone that hears it, hears it differently. They hear it according to their experiences, their knowledge and this is why mass market media exists in…


#Dependant on #dumb #data and is making #bad #choices? #Douglas #Adams

Clients don’t understand their customers, they just think they do! It’s not for the lack of trying or spending millions on developing and building huge data systems, the problems are many but can be traced back to one simple thing; “Data only describes part of the what is happening and almost nothing of the why, let…