Tag: Digital Transformation

#DigitalBusiness and #AI should use Hegelian Logic to find very different and valuable customer insights

There is a continuous drive for human to be more like machines, but the problem is they are not. No matter how well a business or product message is crafted everyone that hears it, hears it differently. They hear it according to their experiences, their knowledge and this is why mass market media exists in…


#Digital #Transformation is #About #People

Karl Smith will be talking at Digital Transformation 2017 on 23rd Feb Our Dynamic Earth Edinburgh organised by Scot TECH http://www.scot-tech.com/ Digital is about People, not technology. Digital is a response to the desire of people to focus their lives towards quick and easy tasks, simplify processes and utilise their time in micro experiences. The challenge…


#Digital #Transformation a #Business #Guide

But we already have Digital, how can it be coming? For the most part what companies have is Technology being sold as Digital Solutions or Digital Strategy, however Being Digital and participating in the Digital Economy is about fundamental change in how your company works, not by adding a channel. Digital is not just another name for Technology…