Speaking

Our CEO regularly speaks at events.

Upcoming events.

Digital Transformation 2017, 23rd Feb at Our Dynamic Earth in Edinburgh
Digital Transformation is about People

 

Past events.

IoT in Retail 28 Oct 2016
Takeaways from IoT in Retail Pioneers & Early Adopters – Panel Session

UCD2016 Conference, Being Human 15 Oct 2016
IoT Design Principals – Panel Session

Cognition Clash in The Internet of Things
SXSW Interactive 2016, Sunday, March 13, 12:30PM – 1:30PM, JW Marriott, Salon FGH, 110 E 2nd St.

Cognition Clash in IoT

 

The IoT – Internet of Things (Ubiquity) is the next great opportunity for commerce to engage with business enterprises and customers. However there is no unified approach to the mental load between physical interaction, mental interaction and digital interaction. This cognitive landscape is inhabited by associated experiences that gel human behaviour and machine interfaces through, touch, mouse and keyboard. The usage of sight, voice and thought create new complexities and risks which have until recently been the subject of defence technologies, where clear outcomes and prescribed mental models exist. The diversification of these touch points and multi-point human logic models clash and derail human thinking patterns.

We are looking for people and their knowledge to help create a Ubiquity Open Standard. We are doing this because no one else has noticed this fundamental error in thinking, that hoping that product based companies will work together in creating common standards that are driven by an understanding of human thinking capabilities, cognitive models, relational thinking and machine interactions is unlikely. While they continue with supremacy attitude to other ecosystem products and services, the human voice and our needs and desires are subjugated to simply another component, albeit the one that is constantly paying for everything without any input on how it works.
We want to avoid applying the same thinking that created the need for this Ubiquity Open Standard to how we set it up and run it. Hence it will be a community activity, everyone who participates shares their knowledge to aid humanity, now and in the future shares ownership under an attribution creative commons.
Standard site wiki is http://ubi-net.us/

UCD15 Conference in London

Our CEO Karl Smith talks about the conference he is involved with in London in the United Kingdom, he is also a founder and director of The Human Centered Design Society an institution created to promote Human Centered Design (HCD) also know as User Centered Design (UCD). Karl Smith talks about User Centered Designs adoption by business.

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