Does your company have IoT Products for the Internet of Things Economy? Digital Productization.
It should be clear by now to observers of how businesses who are being successful are changing. For them Digital is not just another name for Technology or a Delivery Channel but it is a Pervasive Customer Engagement Productization.
As Technologies come and go, Customers are eternal
An IoT Product is not the envelope, like a website, app or another container, but the thing that is purchased, transferred or acquired. A Digital Product is pervasive (accessible anywhere on any device, platform and mental model) and modular, designed to be portable, while maintaining all the associated complex information, languages and cultural context, findability, regulatory compliance and trace route for quality, feedback and development.
A IoT Product is the virtualization of DATA that describes the product uniquely (SELF), its history (LIFE) and ecosystem contracts and policies (USAGE).
Companies already do this as part of putting products online?
Actually companies, don’t do this at all. They use the product development materials to describe their products for various channels. This cripples the product or service marketability.
Where does an IoT Product live?
An IoT Product comes from a Product Ecosystem that has both directly related bolt-on and ancillary upgrades and other domain related tangible and intangible Products and Services.
How do Businesses get IoT Products?
Digital Products are created by responding to clear signals from people and consumer groups in the market.
Digital Products don’t invent themselves
Creating Digital Products in unqualified hands means someone tells you an idea, you pay for it, they walk away and then you change the KPI’s because the idea you bought has no foundations and does not deliver to your business goals and objectives.
Digital Products always have a value model, ROI model a planned life and death built-in
Though not always evident when first launched to the customers a Digital Product will have planned financial or gain attributes. They will be easily acquired by their intended customers and be desirable by others.
Who creates IoT Products?
There are two aspects of creating an IoT Product, the Product Ecosystem and the IoT Product, which are combined in Digital Productization.
If you’re looking for Digital Productization please contact Paradigm Interactions for this skill.
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